Fliers promotion?

[MysteriousCats]

I was reading the other day about how Etsy sellers spread the word about their website all by themselves.
I was also reading in "The Times" that 1 out of 7 pounds was spent online last year in the UK.
So the market is there, people are buying online a lot! I was thinking if using fliers to promote our shops in target places like Spitafields market and Camden Town in London would be a good idea....
What do you think?

[Saras Texture Crafts]

That certainly sounds like a good idea... might get into trouble with the market owners if none of us have a stall there, though... unless you stay to the outside of the market and catch people going in and out... or at the train stations too.
How would we go about this?

[MysteriousCats]

Happy you think so! If we give the fliers outside at the entrance, it should be alright.
I was researching prices for printing and it's quite affordable. 5000 A6 leaflets, printed both sides, color and good quality paper for 75 pounds. What do you think?

I still don't know if it's better if we see first, who would be interested and advertise like 4 shops in a leaflet. It would be enough space I guess.

[Saras Texture Crafts]

Yes, I think it would be better to see if others are interested... I will pop back in a few weeks or so, to see what is happening.
Sara x

[Half-an-Acre]

i think that good quality paper might be an area we can economise on - most people will not notice the paper quality and alot of handed out fliers will end up in the bin - i'm not being pessimistic - its just the reality. i am sure that the price would be brought down if one side was full colour and the other black and white. i'm not trying to be a pain - i would love to have gorgeous cards to hand out but the general public (don't hurt me - this is true!_) will seriously not notice quality paper - and cost is a massive issue for everyone i'm sure. Great impressions can be created with very simple things.

[fugsly]

Sounds like a really good idea, I'm based in Glasgow and know a graphic designer who might (or might not) have the time to lend a hand. I could even see about handing out fliers in some good places.

[Jo Whitehead]

Camden Market - my spiritual home! I used to have a stall on Portobello Market in the 1980s....
I can see us getting a rocket from the other traders, though! Unless you know of a kind trader who will give out our flyers with their sales for a small renumeration. Jo

[MysteriousCats]

Even if we would just stay around the Tube exit? I think it would be good enough and nobody would be upset?
I was also wondering if it's alright to give leaflets on the streets? I mean do you need some kind of permission or something of the kind?

[Jo Whitehead]

Good question! Is there a law about leafleting in the street?

[Half-an-Acre]

don't think so.......... well, there might be ....

[Half-an-Acre]

i think this is a very good idea - although I have an etsy shop - there is no point in any uk buyers going there - well, its good for them as my prices have to be cheaper there because of the dollar/pound - I want them to come to my Dawanda shop - but I can't find anyone who has heard of it!!

sorry to use the etsy example - but they have downloadable stuff you can use to promote - BUT - i don't think it works if youve never heard to it - because the logos are too esoteric - any flyers would have to be appealing and it be immeditaley obvious that dawanda was a new online marketplace for handmade stuff - the etsy ones fail on that count desparatey,
i'm rambling! great idea - count me in to whatever!